GE Healthcare made MRIs less frightening for young children. Doug Dietz, the principal designer, finally discovered the real problem was the experience. That's when the GE Adventure Series was born.

BMW's iDrive system was inspired by the video game industry. The iDrive system is a solution that helps drivers operate the relatively complex navigation in a simple way while keeping their eyes on the road.

This take what you want sushi bar uses the baggage carousel system from airports.

The drive through concept is based on the principles of a fast Formula 1 pit stop.

Norwich Union was the first insurance company to start with the "pay as you go" formula from telecom.

Boatbound uses the crowd-sourcing/sharing concept of Airbnb for boats.

Using the concept of an airplane's retractable landing gear, Owen Maclaren (a retired aeronautical engineer and test pilot who worked on the Spitfire) developed the first foldable lightweight baby buggy. This solution came to his mind when he tried to save his daughter the struggle with her cumbersome pram when getting in and out of airplanes.

Dyson thought of how a nearby sawmill used an ad cyclone, a high cone that spins dust out of the air by centrifugal force, to expel waste. (Cool inspiration from our friends at Creax).

Molded pulp is a great and cheap way to protect a product. It can be applied to protect many other breakable products such as wine.

Pay for use instead of pay for possession.

Phonebloks is a concept fro a phone made of swappable components that fit together like Lego. Each component performs a different function and can be replaced or upgraded without having to throw away the phone.

Red London phone boxes on Tottenham Court Road are converted into free solar powered mobile phone charging points.

Crumpled maps uses the properties of expensive handkerchiefs for easy city navigation. You won't look like a tourist because all you do is fold the map for the little area you want to navigate at the moment.

The kingfisher's beak became the model for the nose cone of Japan's 500 Series Shinkansen bullet train (more aerodynamic and less noise).

Hilti Fleet Management has a fixed monthly charge that covers all tool, service and repair costs. This new business model was inspired by car fleet management, simplifies financial planning and results in less administrative work.